I have never made a hard push toward selling wedding albums within my business. I take my sample albums to my meetings with brides & grooms, I let them see them, touch them, look thru them, feel how heavy they are – and I simply let the books sell themselves. Is that the very best sales approach? Probably not. But I’m not a salesperson. I feel like: if you want a professional, beautiful, leather wedding album, that is going to be your first family heirloom & stand the test of time – well then, you’ll order one. If you don’t care at all about that kind of a tangible evidence of your wedding day – then you won’t order one. And let’s be honest: no amount of sales tactics will change your mind on that fact.
Here’s the deal though, my view of wedding albums is shifting. My view of albums in general is shifting.
I’ve always believed that printing your photos is important & valuable – that images should not just “live” on a hard drive somewhere, only to be lost & forgotten about. I’ve always held that belief – but it’s hard, right? Getting prints made is expensive & then what do you do with them? You order 25 4×6’s, they arrive, and then what? Maybe you frame one or two, but what happens to the rest? They end up in a box somewhere? How is that any different than simply putting that hard drive in a box (I get it – it is different, but it’s still hiding the images away – one way or another).
Enter: an album. A centralized place to hold a collection of memories. Albums are images all strung together, telling a cohesive story. Whether that’s the story of a wedding day, a family vacation, or a series of special portraits.
I’m actually working thru the process of designing a family album (my very first one) from all of the images I took of our family last year. It’s a duzzy, let me tell you. I’ve been working on this project since January & it’s now mid-March, and I’m still working on it (although, I hope to finish the entire design by this weekend & have my book ordered by next week – EEEK!!) I promise, I’ll share all about that process (and what I’ve already started doing this year to make the process next year at this time SO much easier & quicker!) but I am literally giddy over this album. I had no idea that a collection of roughly 3,000 images could mean so much to me – but each photo that I’ve chosen to go into our 2019 family album has a story to tell. And I love that just seeing that photo brings that story back to life for me.
That’s what a printed photo does – it takes you right back to that captured moment – maybe a moment long forgotten. And it can never be lost – hard drives fail & computers crash, but a tangible image has meaning & power. So, go get your images printed (maybe in an album format)!
Meanwhile, here are some photos of Adam & Mandy’s wedding album! We worked together to design their book last year & (yes) I’m just now getting around to sharing it. I’m obsessed with how it turned out & am so excited that they now have this gorgeous, tangible piece of their family history that they can hold in their hands & pass down for generations to come.
If I’ve photographed your wedding and you have had every intention of ordering a wedding album but have just kept putting it off (or forgetting) – why not send me a quick message right now & we’ll get the process started? It’s so much fun & you can have one of these incredible books as a part of your family history in a matter of weeks!
[…] album is 100% completely different from the wedding albums I create for my brides & grooms. My wedding albums are leather bound, they lay flat, and are made up of hard, thick pages. They are definitely a luxury product & are a much different quality than this album from […]